Rich user profiles for better knowing your customers

What is Tapoi?

Tapoi is an innovative customer intelligence service for web portals and mobile applications. It provides actionable knowledge on the interests and attitudes of online visitors, allowing the optimization of offers and contents and the improvement of the users' experience. This knowledge is of key importance for improving both the convertion rates and the customers' loyalty.

The technological core of Tapoi is a profiling engine that can be specifically tailored to a vertical domain. This engine is able to collect the users' activities from the social networks and to semantically analyze them in order to capture deep and detailed knowledge about their interests and preferences.

Tapoi allows to:

Know your users

Get access to the specific interests and attitudes of your user base. Analyze your users' profiles and study vertical dimensions. Segment your customers based on demographics and interests.

Personalize contents

Use the information provided by Tapoi to personalise in real-time the contents proposed and delivered to your users. Present each user with those solutions and offers that most suit and interest her.

Boost your sales

Boost your conversion rates and increase your customers' loyalty. Target customers' niches with tailored offers. With Tapoi, you know what your users want: stop presenting every user with the same contents!


Tapoi collects users' online activities from social networks and custom sources.
It semantically analyzes the collected activities understanding precisely the meaning of texts, urls, places and tags.
Tapoi builds rich and detailed user profiles describing the interests and preferences demonstrated by the users’ activities.
It offers the tools for studying particular verticals of interests and for answering to specific questions.

Tapoi in action: Twitter


Can Tapoi really predict your interests?

In this short article we report the results of the experiment created to test the ability of of Tapoi’s profiling and modelling technology to actually predict the interests of users.

The on-field trial experiment has involved more than 150 users and has been run in collaboration with EIT Digital, a leading European digital innovation and entrepreneurial education organisation, and SmartCrowds, a Territorial Lab located in Trento (Italy) that aims to involve citizens in technological research and innovation.

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Monitoring the Trento Economics Festival 2017

We have monitored the official Twitter account of the Festival during the four days of the event.

The objective of this analysis has been showing the potential of Tapoi monitoring functionalities and presenting some valuable information about the Festival. Tapoi analysis covers simple information such as number of activities, hashtags and mentions and more complex ones including the semantic analysis and the categorization on vertical domains of interest.

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